Eventually Is Just Procrastination with Better PR

Ignoring myself was getting embarrassing

I didn’t start SUGAR & ASPHALT because I needed another outlet. I have plenty of those already—half finished projects, voice notes I’ll never listen to again, documents titled “thoughts” that I swear I'll organize eventually. I started this because I was tired of acting like I didn’t have anything to say.

For years, my creativity showed up in fragments. A line here, an idea there, all of it scattered across apps and notebooks like I was planning to piece it together later. Except later never came. I just kept collecting thoughts like they’d organize themselves, meanwhile convinced I was “waiting for the right time.”

The right time for what exactly? Permission? Clarity? Some cosmic sign that I was ready?

At some point I realized: I was the only thing in my way.

So I made the space anyway. SUAGR & ASPHALT—soft but with teeth. Where I stop pretending my thoughts aren’t worth the attention. Where the observations, the contradictions, the 2AM realizations that feel too specific but too honest to ignore, all get a home.

I’m not trying to be profound. I’m trying to be honest. And honestly, I’ve been holding back for no real reason other than my own bullshit! The ideas kept coming regardless. The only question was whether I'd actually do something with them or keep telling myself I would “eventually.”

Eventually is just procrastination with better PR.

SUGAR & ASPHALT exists because I stopped waiting to feel ready. Because I realized the version of me that keeps generating these thoughts deserves more than my notes app. Because ignoring what wants to be said started feeling like betrayal of the part of me that actually knows what it’s doing.

This isn’t a beginning. It’s a return—to the voice I’ve always had, to the creativity that never actually left, to the version of myself that stopped asking for permission to take up space.

So here we are.

The space is built.

The thoughts are ready.

Now we see what happens when I finally stop getting in my own way.

—TANISHA